Green Key is a voluntary eco-label for tourism facilities that promotes sustainable tourism and aims to contribute to the prevention of climate change by awarding and advocating facilities with positive environmental initiatives.
Green Key educates and empowers tourism actors, including enterprises, authorities, guests, and local communities to change unsustainable behaviours and become importantly involved in the protection of their environment.
Tourism facilities awarded a Green Key adhere to national or international Green Key criteria. The criteria have been designed to be easily understood by tourists, feasible for the tourism industry, and clearly verifiable through control checks.
The criteria focus on environmental management, technical demands, and initiatives for the involvement of guests, staff and suppliers. Some of the categories covered are: Water, Waste, Energy, Involvement and Awareness of Guests, Environmental Management, Staff Involvement, Use of Chemicals, Open Spaces, and Food and Beverages.
Green Key establishments report many benefits such as savings on water, energy and waste; a noticeably better environment for guests and staff; a better environmental image; marketing advantages; and increased activity and sales.
Van der Valk Hotel Venlo is awarded gold, the highest level.